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Video Marketing

Video Marketing Works!

Vantage21st will guide you to video marketing success. We will guide you through successful do it yourself video production or we will produce your video for you. From videotaping to final online production we have a cost effective plan that will work for you.

Video is the fastest growing marketing media on the web. With the advent of free video publishing services like YouTube, Flickr and Google and Yahoo Video getting the word out through effective video clips has never been easier.

Don't Miss our Next Video Marketing Workshop

  • YouTube Video Marketing May 12th, Mount Vernon WA.
    learn more

Why Video Works!

Selected Business Videos Produced by Vantage21st

Why Web Video Marketing Works

  • Before doing business with you people naturally want to establish a trusting relationship.
  • Video creates an emotional bond between you and your viewer.
  • People are VERY comfortable with video. They spend a lot of time watching video on the Internet and on TV.
  • Video offers you the best way to communicate with people and establish trust before they meet you face to face or purchase a product online where they cannot meet you face to face.
  • Video is very personal showing the all important human side of you, your products and service.
  • Your audience can see and hear you as well as anything you wish to present to them.
  • Building credible authority is a key factor in your marketing success tool kit. Do you know what you are talking about? Are you an authority in your area?
  • Video allows you to clearly establish trust & authority leading to strong, lasting customer relationships.

How to Produce Effective, Human Centered Web Video

  • Web video is not TV. Forget the sales pitch.
  • Give your audience something for nothing. Provide useful, helpful and relevant information.
  • Don’t waste people’s time.
  • Be human and relaxed, comfortably project yourself, products and services.
  • Entertain and excite your audience.
  • Make it fun, be engaging, smile, have a good time.
  • Show people that you really love what you do.
  • Reach out to your audience, pose questions, speak to their personal experience and fully engage them in the process.
  • “Sell the sizzle, not the steak.”
  • Are you a hardware store with the latest and greatest Crock Pot just in? Take the Crock Pot into the kitchen, put ion your white chef’s shirt and hat, get out that sharp chef’s knife and go to work demonstrating how to prepare a tasty Cajun crock pot gumbo. Then provide a link to the recipe.
  • Give people a clear path to move on their urge to get that fabulous crock pot and free chef’s knife!
  • Provide a call to action, a path that will lead your customer to the product on your website.
  • Provide key-code discount to enter upon shopping cart checkout, provide a printable take to the store coupon and a “call to reserve yours now” phone number.

Six Sales Reasons to Use Video on Your Website

  • Search engines rank sites with video higher. They see them as more current, relevant and up to date.
  • Recent research has clearly shown that websites with video are far more effective than sites without video.

    "In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. “Video is now a standard, an expectation.” Says Michael Boland, Senior Analyst for the Kelsey Group, who presented this data at the Search Engine Strategies Chicago conference."

    Citation    : From REEL SEO the Kelsey Group.

  • Websites with video generate up to 35% more click-throughs to product pages and service descriptions.
  • A recent Kelsey Group study indicated that
  • Websites with video generate far more phone calls.
  • Websites with video stimulate significantly more visits to your store
  • Over 20% of website video viewers will make a purchase.
  • Viewers who find your video on YouTube or another popular video sharing service are far more likely to click-through to your website.