Tips & Tools 
Search Engine Optimization
- Feed search engine spiders well
- Increase your visibility in search results
Search engine spiders visit your website frequently. If they find a healthy diet of fresh, rich relevant spider food (information) with properly integrated good keywords your website will have a much better chance of being found by people searching for sites with content like yours.
Provide a healthy mix of spider food for Google, Yahoo! and MSN search and you will be richly rewarded with new visitors.
Vantage21st will collaborate with you to evaluate your website and identify key optimization strategies that will elevate your search find-ability in both local and global organic search results. contact us today
Six Key Strategies to Increase Your Search Find-Ability
Information, Information and More Information!
The single most important action you can take to increase your capital with Google, Yahoo! and MSN search is to provide lots of rich, relevant information. Strong, relevant content is the foundation upon which you build your site optimization strategy. Good, relevant keywords embedded in rich, useful content will boost your search ranking considerably.Update Your Web Pages Often
The next most important strategy for elevating your visibility in search results is to provide fresh spider food through frequently updating website information. Add new information, change existing information and you will be surprised and pleased with the results. Yes this takes time and commitment yet it is critical to the success of your website and most importantly you will attract repeat visitors.Blog it!
One of the best ways to keep content fresh and changing frequently is to include a blog as part of your website's information mix. Better yet allow your visitors to contribute to your blog by posting comments. Wow! That's easy, you are opening the door to community and inviting your visitors to help you keep your content fresh and ever changing.Keywords & Key Phrases
Optimize your website with strategically placed good keywords and key phrases, internal page to page linking, keyword friendly internal site navigation links and keyword optimized page text. Proper use of good relevant key words and phrases matters. Weave them into your rich content in a relevant manner. Do this and search engines will thank you and rank you much higher.Backlinks
Drive traffic to your website with backlinks. Back links are simply links on other websites, blogs, social media sites like YouTube, Facebook. Links in the top Internet directories are a must as well as links back to your website in your blog and in other blogs. Backlinks must be relevant, contain your best keywords and be integrated in a relevant location on other sites.Local Search
Local search is the fastest growing search strategy on the world wide web. When a member of your local or regional community searches for your products or services you want to come up at the top of the search results page with locally relevant listing. Vantage21st will assist you with designing an effective local search strategy. Learn moreVantage21st Advantage Tip
Organic & Paid Search Results
When a person searches using keywords or key phrases the search results for those keywords and phrases come back in two ways. We will use The Google search results format as our example.1. Organic Search Results: The Organic search results are the results that display on the left to middle side of the page. Some searches sill return results highlighted in a tan color above the organic links. These are paid or "Sponsored links."
2. Paid Search Results: These are the "Sponsored links" that on Google display on the right side of the search results page and also at the top of or above the organic search results. These are pay for placement ads managed by business owners using the Google AdWords pay-per-click advertising program.
Other search engines including Yahoo! Ask.com and MSN Search have similar display formats that differentiate between organic and paid search results.